The Cost Of Click Fraud
One of the biggest threats to the continued growth of Search Advertising is the increasing plague of click fraud. Although there are varying forms of click fraud, most people define it as any click generated, and paid for, where the intent is to drain the advertiser’s budget. Advertisers know some clicks are more qualified than others, and not every visitor from their PPC campaigns will convert to a customer. But, they have a right to expect that the traffic they are paying for is coming from people at least marginally interested in their products or services.
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Google Adwords - Online Riches Without Owning A Website Or Product!
Did you know that you can make money from Google Adwords without having a product to sell, or even a website?
It’s true and there are many people all around the world quietly making lots of money doing it.
So how do you do it?
Quite simple really, you become an affiliate.
An affiliate is somebody who sells other people’s products for a share of the profits. There are loads of companies on line who are eager for you to become their affiliate, and will pay you very well for generating sales for them.
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Google AdSense Account Terminated - What Should You Do?
Once you have decided to take your marketing campaign to Google’s AdSense pay per click program, you agree to a number of rules including:
- No hidden pages. You must have a clear hierarchy and each page needs at least one link to get there.
- No broken links. If you link outside of your site, make sure you check your links often. No more than 100 links per page.
- When designing your site, create one that is helpful to a user; don’t design a page for search engines. Make sure you clearly define what your site is about.
- Your TITLE and ALT tags should be precise and descriptive.
- You need a site map to help users find what they are looking for if your menu doesn’t.
- No hidden text.
- No redirection of your site
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Tracking Your AdSense Performance
Google AdSense is a program that offers an easy way for web publishers to display ads relevant to their site on their pages and earn money. It also offers pay per impression, or pay per click advertising, options to businesses who want to get the word out about their product or service to interested customers. Once you start your AdSense account don’t forget about it and wait for money to start rolling in. There is still work to be done.
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Speed Up Sites with htaccess Caching - SEO must have
This article shows 2 awesome ways to implement caching on your Site using .htaccess (httpd.conf) files on the Apache Web Server. Both methods are extremely simple to set up and will dramatically speed up your site.
The modules need to be built into Apache; although they are included in
the distribution, they are not turned on by default. To find out if the
modules are enabled in your server, find the httpd binary and run httpd
-l; this should print a list of the available modules. The modules we’re
looking for are mod_expires and mod_headers.
Top Six “Don’ts” to Avoid Getting Banned by Google
Is Your Website Banned by Google?
Increase Website Hits vs Increase Site visiters ?
First, let’s take a hypothetical tour of the process of measuring website traffic. Imagine Hypothetical Jim visiting the home page of a new website he learned about on Google.com. Hypothetical Jim visits the home page, then visits the “About Us” page, which he bookmarks. Later, Hypothetical Stu visits the home page, then leaves the site. Later that evening, Hypothetical Jim returns to the “About Us” page using his bookmark, and clicks on the link to the “Contact Us” page. After looking over the page, he leaves the site. Read more »
HTML Validation: Being Friendly to Search Engines & Browsers
- Is your Website taking a long time to load?
- Does it appear incorrectly on some browsers?
- Is it not displayed in some browsers?
If your answer is yes to any or all of these questions, then consider validating your site’s HTML code. HTML validation is the process of analyzing HTML code for its compliance with HTML standards and identifying code errors. Read more »
Web Traffic digger - Increase Site Visitors
A-Z Tips to Increase Site Visitors
We said A-Z and we meant it. Here are 26 sure-fire ways to increase web traffic and site visitors to your website. Use some or all of them, and let us know which ones worked best for you.
- Optimize your site (SEO).
Win on the search engines when people search for keyword phrases related to your products or services.
Read more »9 Simple Steps toward a Search Engine Optimized Website
Search Engine Optimization - An Introduction
Search Engine Optimization is probably the cheapest and most cost effective form of Internet marketing. In fact some studies indicate Search Engine Optimization as being the second most effective marketing strategy. The increasing popularity of Search Engines and the fact that good quality and cost effective traffic can be brought through them to websites has led to the development of a whole industry that revolves around how to make Web pages/Websites more search engine friendly or in other words better optimized. The result of this advent of Search Engine Optimization industry is the feeling among webmasters and novices in the industry that SEO is like rocket science and has to be handled by professionals only. Thankfully, the truth is that anyone can search engine optimize Websites. All it takes to optimize a Web site and get better ranking and traffic are 9 simple steps. Read more »